Over 800 custom pools designed and built across Virginia, Maryland and West Virginia.
Icon Custom Pools designs and builds one-of-a-kind outdoor spaces tailored to your home, architecture, and lifestyle - never cookie-cutter, always custom.
Icon Custom Pools was founded by a team with years of experience designing and building pools for a national franchise, completing more than 800 projects across Virginia, Maryland and West Virginia. That foundation shaped their expertise and gave them a deep understanding of what homeowners expect from a premium builder.
Icon was created to take that experience a step further – offering a more personalized design process, tighter project oversight, engineering-driven construction, and a level of communication that keeps homeowners informed from start to finish. Itʼs everything they learned, done in a way that reflects their own standards.
In-ground gunite pools crafted to your ideal shape, size, and style, from modern rectangles to free-form resort designs.
Integrated spas, tanning ledges, and swim-up pool features designed for everyday relaxation and recovery.
Icon offers hardscapes - patios, walls, fire features, kitchens, and lighting - exclusively with pool builds.
Complete pool service: equipment checks, seasonal care, and water maintenance for year-round perfection.
Icon is a boutique, design-forward builder: no prefab templates, no one-size-fits-all layouts – every project starts with your property and your priorities.
Every in-ground pool, spa, and hardscape is crafted from the ground up. No templates. No shortcuts. Only bespoke design.
We design gunite pools, spas, and hardscapes as a single, cohesive environment ensuring that water flow, seating, shade, and sightlines all work in harmony.
Design, engineering, permitting, and construction are managed under one roof, creating a streamlined, efficient, and more predictable build experience.
Our travertine, premium plaster, architectural LED lighting, and custom water features are chosen not just for beauty, but for enduring performance and elevated style.
Expect clear timelines, proactive updates, and a dedicated point of contact who guides you from concept to completion. No guesswork. No surprises.
We use quality equipment, reinforced construction methods, and proven materials to deliver a pool thatʼs easier to maintain and built to perform beautifully for decades.
Zero money down • Monthly payments • Secured and unsecured options available
We start by discussing how you want to use your outdoor space, including budget, timeline, and priorities. Then we create a detailed 3D design of your pool and surroundings, so you can review, refine, and feel confident in the final result.
We handle all technical requirements, engineering, and permitting - coordinating approvals and ensuring everything is in place so your project moves forward smoothly.
Every pool is tailored to your vision. We guide you through selecting finishes like plaster, tile, coping, and more, ensuring every detail feels right - then our team brings it all to life with a precise, high-quality build.
We guide you through your equipment, care, and maintenance to ensure lasting performance and beauty for years to come. Our continued premium service is dedicated exclusively to your project and the technology we install.
Backed by top-tier industry affiliations, Icon Custom Pools brings certified excellence, rigorous standards, and unmatched professional credibility to every custom luxury pool & outdoor environment we create.
We proudly serve homes across Virginia, Maryland and West Virginia, including the below:
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